AI-powered search engine Perplexity has reportedly closed a $500 million funding spherical, valuing the startup at $9 billion.

Bloomberg, citing sources acquainted, experiences that the spherical was led by Institutional Enterprise Companions and that it closed earlier in December. In an electronic mail to TechCrunch, a Perplexity spokesperson declined to remark.

The mammoth tranche comes because the competitors in AI-powered search heats up. OpenAI lately launched ChatGPT Search, its reply to Perplexity. And Google is growing capabilities to rival a few of what Perplexity provides, together with AI-generated summaries and solutions on search outcomes pages.

This week, The Info reported that Google is planning to take a extra aggressive transfer, doubtlessly constructing a chatbot-like “AI mode” instantly into Google Search.

Perplexity isn’t resting on its laurels — even because it battles a category motion lawsuit over alleged copyright infringement. On Wednesday, the corporate made its first acquisition, snatching up Carbon, a startup specializing in connecting AI methods to exterior knowledge sources.

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